Website Refresh · Phase One
Design Direction
A quieter, more confident maisonapothecare.com. Same brand, same warmth, same products — presented with the restraint of the world’s best apothecary houses.
A quieter, more confident maisonapothecare.com. Same brand, same warmth, same products — presented with the restraint of the world’s best apothecary houses.
The site currently wears two different faces. We propose promoting the botanical monogram — already living quietly in the footer — to be the mark, everywhere: header, footer, packaging photography, social. It is cleaner, holds up at small sizes, and the pressed-flower “M” says apothecary without a single flourish.
Victorian flourishes and outlined lettering read as busy at header size, and compete with product labels on every page.
A confident botanical monogram with clean lettering. Scales beautifully, works in one colour, and anchors the refined direction.
The current theme loads twelve font families — scripts, handwriting, and three different sans-serifs — which quietly undermines the premium positioning. Le Labo famously uses essentially one. We keep two, both already in the brand’s orbit:
No colour change — the warm cream world is already right, and it photographs beautifully. We simply enforce it: one cream, one ivory, one ink, one gold, everywhere.
Six focused moves. Layout, checkout, pricing and product photography all stay as they are — this is a refresh, not a rebuild.
The footer monogram becomes the site-wide logo, in a clean sticky header that stays with the customer as they scroll.
The rotating slider of competing promos becomes a single, confident hero with a real value proposition — and text that’s actually readable.
Vogue, Vanity Fair, House & Garden and the Toronto Star are currently buried. They move up to become a trust signal every visitor sees.
More whitespace, fewer fonts, no clip-art icons — the editorial restraint of Le Labo, wearing Maison’s warmth.
A tasteful newsletter moment that captures the site’s substantial visitor traffic into your email list — the single biggest untapped asset.
Behind the scenes (Phase 2): trimming the 86 loaded scripts and theme leftovers so mobile feels instant. Nothing visible changes — it just feels better.
Two homepage concepts, built with Maison’s real products and photography.
V1 — The Refresh V2 — The Editorial